The first time I heard the term RETAIL DESIGN was a course of ARTS UNIVERSITY OF LONDON . This post is a summary of retail concepts, from research and experience in the design of projects in Brazil and abroad.
Direct result of the historical development of retail, the challenge to unite global positioning and consumer individual style, RETAIL DESIGN appropriates multidisciplinary concepts such as marketing, fashion, architecture, art, technology, sustainability, wellness, transforming customers into faithful followers of the brands they choose to consume.
Brands with market presence, focused on processes of expansion, usually have a shop FLAGSHIP shops. There institutional identity, unique products, merchandising concepts, architectural language specialist meet.
Able to suggest the most complete consumer experience, FLAGSHIP shops focus on:
Institutional Identity. Flagship stores house the basic concepts of identity and expansion of the brand globally.
Exclusive products. Careful selection of products that reflect the concepts of uniqueness suggests the status of owning an authentic piece.
In Brazil, Osklen the brazilian cool chic brand reflects the concept of Brazilianness in exclusive collections of pordutos in the Rio and São Paulo Flagship stores.
Identity Design. Sensual elements unify the language of corporative style – decorative elements, furniture, music, staff dress code - strengthen the brand values.
Visual Merchandising. Functionality, narrative, emphasis on aesthetics, interactivity with products, ensure the achievement and customer loyalty.
Personalized Service. Specialized consultancy is provided to suit each style of client.
SERVICE X CONSULTING. Trained specialized consultants sell based on knowledge and relationship with customer.
The concept of BOUTIQUE is constantly reinvented since the rise of single-brand stores in 70′s.
Today, Boutiques in smaller spaces marks the essence of style. Often taking advantage of charm and distinction of pre-existing local architecture, shops are confortable spaces to discover.
Use of space associates original material innovation to aesy flow solutions of visitors.
Contrasts of old and new, baroque and minimalism, functionality and art, natural and industrial design, create practical solutions for architecture in the new merchadinsing Boutique.
They are great spaces that bring together various brands in one place, in privileged addresses in cities around the world.
Planned in urban areas, fashion, design, accessories, beauty, cosmetics, homeware, stationery, MULTI selling spaces attract great range of visitors.
To distinguish the effect of massive shopping malls, MULTIBRANDS invest in complex visual merchandising, combining sophistication and functionality.
Façades of large windows are famous for its daring and innovation projects in visual merchandising.
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